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Mar 22, 2018

Murrelektronik on the German Radio Station SWR-1

A radio report about the collaboration with co-workers in Murrelektronik’s Chinese subsidiary was on the radio on the German station South West Broadcast 1 (SWR 1). Lian Xue and Caroline Stumpf reported on the many different interesting aspects about collaborating across borders.

How does the time difference affect communication? What are the main cultural differences? SWR reporter Tobias Frey investigated these questions and more with Murrelektronik employees at their headquarters in Oppenweiler regarding for SWR 1’s themed day on China. Lian Xue, Area Sales Manager – China / South Korea / Singapore, and Caroline Stumpf, Project Coordinator for HQ-Operations in China, were able to provide insights into their collaboration with Chinese colleagues in Shanghai during the radio report. Have a listen!

You can hear the report here starting at minute 4:40 (only available in German):